A new brand of high-quality sports nutrition products, OWN PWR embodies the drive to maximize performance and achieve breakthrough results. Specially formulated for both advanced athletes and those just starting out, it speaks to the determination and personal goals of our target customer, wherever they are in their fitness journey.
The sports nutrition category is a noisy one. We sought to bypass the fray by creating a premium brand whose straightforward approach focuses not on itself but on empowering its customers.
After developing a name that personalizes product benefits, we created a logo using weighted, italicized type and bold color. The addition of a super graphic “O” acts as a subtle reinforcement of strength. With this dynamic, layered approach, elements combine to evoke forward movement and progress.
The OWN PWR packaging system addresses two product levels unified by black containers and a sleek, matte finish to underscore the brand’s premium nature. Entry level offerings are distinguished by labels in a gunmetal finish, while the performance level (Elite Series) is presented in a darker tonal version.
Bright pops of color are used to clearly communicate product type (Pre Workout, Protein, and Recovery), while a complementary color palette was created to identify flavors.
A series of infographics were developed to organize and highlight complex sets of formulation ratios and benefits.
The resulting OWN PWR design system stands out in a busy and competitive landscape, distinguished by its straightforward yet sophisticated approach.