The Diane von Furstenberg for Target collection is a collaboration between the iconic fashion designer and her granddaughter, Talita von Furstenberg. Diane von Furstenberg has been empowering women since the 1970s launch of her iconic wrap dress. Today, with granddaughter Talita, she’s inspiring confidence through her timeless patterns and statement colors, putting the woman before fashion in this limited-edition Target collection.
Inspired by nature, women and art, this designer collaboration is a classically wearable collection that includes over 200 items featuring archival Diane von Furstenberg prints, as well as new patterns and pieces exclusive to Target. From Diane's revolutionary wrap dress to fresh takes on activewear, loungewear, intimates and more, the collection helps guests take charge of their style—and day.
As Lead Associate Creative Director, I led a dream team of designers, writers, production designers, art directors, photographers, stylists and agency partners in the design and launch execution of all product packaging. Together, we developed a smart, stylish and scaleable packaging solution highlighting unique and varying brand patterns, across five unique categories. The winning result even included a collect-them-all hangtag system, inspired by the DVF loyalist customer herself!
Designers: Anthony Lane, Ana Peak / Photo Art Director: Emily Reile / Copywriter: Kendra Kabasele / Production Designers: Caitlin Edstrom, Mary Beth Running / Photographer: Alpha May