DVF x Target

The Diane von Furstenberg for Target collection is a collaboration between the iconic fashion designer and her granddaughter, Talita von Furstenberg. Diane von Furstenberg has been empowering women since the 1970s launch of her iconic wrap dress. Today, with granddaughter Talita, she’s inspiring confidence through her timeless patterns and statement colors, putting the woman before fashion in this limited-edition Target collection.

As Lead Associate Creative Director, I led a dream team of designers, writers, production designers, art directors, photographers, stylists and agency partners in the design and launch execution of all product packaging. Together, we developed a smart, stylish and scaleable packaging solution highlighting unique and varying brand patterns, across five unique categories. The winning result even included a collect-them-all hangtag system, inspired by the DVF loyalist customer herself!