In 2024, Auden relaunched to be the anchor Sleep & Intimates owned brand at Target. Auden’s growth is unprecedented with the inception of the Luxury Collection, introduction of Hosiery/Leggings and evolved Core assortment (think: patterned sleep sets, sleep masks, silky pillowcases, and the coziest socks)!
With the sophisticated brand refresh, Auden has won the hearts of new and existing guests—through an elevated photography style, welcoming brand voice, effortlessly stylish packaging and aspirational visuals. As the Lead Associate Creative Director, I proudly led this charge with authenticity and inclusion at the center.
Auden photography expertly captures the guest in her most uplifted moments, elevated by the joy of genuine comfort and style. Editorial-inspired images exude her natural energy, confidence, and self-love.
Designers: Katie DeYoe, Angela Leidall / Photo Art Director: Elizabeth Kimble / Copywriter: Paris Vasser / Production Designers: Audrey Kenyon, Julie Hoogewerff